Marketing Manager

  • Full Time
  • Sussex

Marketing Manager – Life Science

Our client is a well respected supplier of innovative laboratory equipment for life science research. From their UK base they design, develop, manufacture, assemble, test and install systems, often bespoke customised solutions, around the globe, contributing to some of the most challenging areas in life science research. They now seek a Marketing Manager.

The Marketing Manager will lead the marketing team and take responsibility for assessing the market potential of our client’s products both current and planned. The Marketing Manager will take on a strategic marketing role working with the senior management team to position the company and it’s products to maximise revenue and profits.

Responsibilities;

As Marketing Manager you will be responsible for the following key activities;

  • Development and implementation of overall marketing strategy, in conjunction with the Head of Global Sales, Head of Engineering and R&D, and Managing Director
  • Maintain a thorough understanding of the company’s products, and potential markets throughout the world
  • Commercial assessment of those markets
  • Market research and discussions with industry leaders to identify market trends
  • Recommendations to Head of Global Sales and the Board on ways to present the company, which will include:
    • Brand management
    • Manage product launches
    • Conferences symposia and exhibitions, including product demonstrations, stand design and on-site management at events
    • Digital and Social media presence through website and other methods including e-mail campaigns and modern Search Engine Optimisation and other techniques
    • Advertising
    • Technical content and interviews
    • Product design aesthetics
  • Use of CRM techniques, and related analysis
  • Budget accountability
  • Support Head of People Services to develop Employer Brand and Employee Value Proposition, and promoting STEM activities
  • Willing and able to travel worldwide, as required
  • Act in line with our company values: Trust, Customer Focused, Innovative, Passionate, Quality, Flexible, Teamwork

Key Relationships;

Internal:

  • Sales
  • Engineering
  • R&D
  • Installation and Technical Support Team
  • People Services

External:

  • Customers
  • Suppliers
  • Exhibition / Workshop organisers

About You:

Qualifications;

  • Educated to degree level ideally in life sciences – neuroscience, or closely related field, would be extremely desirable
  • CIM or other proven marketing qualification

Experience;

  • Significant experience in a variety of marketing roles
  • Experience at a strategic level, planning marketing strategy and implementing marketing plans
  • Experience managing a marketing team
  • Has worked in life science industry / environment

Competencies;

  • Project management
  • Team motivation and management
  • Communication skills, both written and oral, and including editorial
  • Video and photography (desirable not essential)
  • Journalism (desirable not essential)

 

If this role could be your next career move, we’d like to hear from you. Please call us at the number above and ask for Peter.

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