This 1 day course is designed for people in the early stages of their career, working in commercial roles in the laboratory technologies space and with regular customer contact.
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Who will benefit:
- Those embarking on a career in sales, customer support or service
- Those will less than 3 years commercial experience & who have never received formal training
What you will learn:
- The OPEN and CLOSE sales technique
- Good questioning skills, including their value in handling negative customer feedback
- Professional presentation/explanation of self, company and product
- How to generate customer interest & engagement?
- The difference between product features, their advantages & the benefits they bestow: features tell, advantages explain, benefits sell
- What motivates a customer to buy?
Course Tutor: Celia Randall
