Introduction to Sales in Scientific Markets

This 1 day course is designed for people in the early stages of their career, working in commercial roles in the laboratory technologies space and with regular customer contact.

  • Who will benefit:

    • Those embarking on a career in sales, customer support or service
    • Those will less than 3 years commercial experience & who have never received formal training

    What you will learn:

    • The OPEN and CLOSE sales technique
    • Good questioning skills, including their value in handling negative customer feedback
    • Professional presentation/explanation of self, company and product
    • How to generate customer interest & engagement?
    • The difference between product features, their advantages & the benefits they bestow: features tell, advantages explain, benefits sell
    • What motivates a customer to buy?

    Course Tutor: Celia Randall