Industry has welcomed the news of a brand new laboratory show which major trade show organiser, easyFairs, launches into the UK market this autumn. The two-day event, LAB INNOVATIONS, is taking place on the 7 & 8 November 2012 at Birmingham’s NEC, and will be the UK’s only event dedicated to showcasing the latest laboratory technology & consumables, analytical & biotech equipment. The show is being supported by The Royal Society of Chemistry, Gambica, Campden BRI, Institute of Measurement and Control and UK Science Park Association.
easyFairs has a proven track record in this field following two highly successful LABOTEC shows in Switzerland, which brought key audiences and exhibitors together. LAB INNOVATIONS, launched off the back of LABOTEC, will follow the same ethos, delivering great content for lab professionals looking for the latest innovations, career development, new skills and technology.
Learning and career development sit at the heart of the event. The show will include a free-to-attend conference featuring world-renowned speakers, devised by the Royal Society of Chemistry, plus industry seminars organised by Campden BRI.
Tim Collins, Director of Laboratory Technology at Gambica, comments: “We are delighted to be supporting LAB INNOVATIONS. easyFairs clearly puts the visitor at the heart of what they do and I am reassured to see such heavy-weight end-user associations supporting the exhibition and delivering world class educational content.”
The event’s mix of education and exhibits has quickly attracted visitor interest from across the chemical, life sciences, food & beverage and research sectors. Scientists, laboratory managers, QA managers, purchasing heads & financial and company directors from Bayer Healthcare, International Laboratory Services, Merck, MRC Centre for Genomics and Global Health, Wockhardt, Baxter Healthcare, Samworth Brothers, Rockwood Additives, Muller Dairy, Weetabix, Burtons Foods, Nestle and Premier Foods have all confirmed they will be attending.
Exhibiting companies already onboard include Broadley-James Ltd, 3M, Action Sealtite, Bibby Scientific, Bio Control Systems, CTS Europe Ltd, ELGA LabWater, Erlab, Grant Instruments Ltd, Greiner Bio-One, Labcaire Systems, MERCK, Monmouth Scientific, MSE UK, Riva, Sartorius, Specac, SteriTech and Ultra-Violet Products Ltd.
Björn Sundberg, General Manager at Ultra-Violet Products Ltd, explains why his company will be exhibiting: “We’ve been looking for this kind of event for a long time in the UK. LAB INNOVATIONS will deliver a great platform for us to meet new and existing customers and increase our brand awareness.”
Andrew Hayward, Director of European Operations at Broadley-James Ltd, agrees: “Finally we have an event fit for our industry. It’s brilliant to see Campden BRI and Gambica supporting this event.”
In addition to exhibitors, and the conference programme, LAB INNOVATIONS will play host to a number of special elements. The latest techniques and products will be presented in a live demo area. There will also be a Lions’ Lair feature, which, taking its inspiration from the hit TV show Dragons’ Den, will see exhibitors pitch their most innovative products and concepts to a panel of experts from the UK’s leading trade bodies.
easyFairs’ unique brand of time and cost-effective trade shows has quickly taken hold in many key markets. Indeed, while many other trade show organisers are in decline, easyFairs is expanding, and currently runs over 100 shows around the world. Matt Benyon, Managing Director of easyFairs UK Ltd, explains why the UK lab sector will benefit from an easyFairs event:
“With the easyFairs model even the smallest supplier can afford to exhibit. The big names and the niche players are all on an even playing field, there are no expensive or elaborate stands. That simple, ‘whole of market’ approach means all the big name decision-makers visit as they know they’re going to see everyone they need to, all under one roof, including suppliers that they have possibly never seen or heard of before. Add in the brilliant free conference and seminar programmes developed by the Royal Society of Chemistry and Campden BRI and you can see what a powerful event this will be for the lab sector.
“We’ve spent months carefully researching this exciting new event, speaking to hundreds of suppliers and end-users, and all the feedback is that this is going to be perfect for the lab market. We can’t wait to see it come to life in November.”